Enviroline Group and Enviroline Monitoring Systems LLC have made two new appointments to the Enviroline Team. Elfriede Lynch-Willson is serving as marketing manager for both Enviroline Group and Enviroline Monitoring Systems, and Allan Bouwers is serving as Enviroline Monitoring Systems’ sales representative for Western Canada.

As marketing manager for Enviroline Group, Elfriede is working with Teresa Valdes, sales and marketing director for Enviroline Group, in the execution of plans and strategies to expand the sales of Enviroline’s high-performance coatings and linings. As marketing manager for Enviroline Monitoring Systems, a newly created position, Elfriede is responsible for the development, implementation and execution of plans and strategies to promote the growth of Enviroline Monitoring System’s hydrogen corrosion monitor. Elfriede brings nearly 15 years marketing experience to the companies, working the last 10 years in the corrosion protection industry. As owner of Willson Marketing LLC, a marketing consulting and service company, Elfriede has worked as a marketing consultant to Enviroline Group since 2001 and Enviroline Monitoring Systems since 2007. Before that, Elfriede worked for Enviroline Group as marketing coordinator and was instrumental in developing the company’s first web-based advertising and promotional campaigns, including its first website and e-mail newsletter. Prior to Enviroline Group, Elfriede worked for SIRS Mandarin, a software publishing and library automation company in Boca Raton, FL. She holds a Bachelors Degree in Business Administration, majoring in International Finance & Marketing, from the University of Miami in Coral Gables, FL.

As sales representative for Enviroline Monitoring Systems, Allan Bouwers is responsible for the sales and support of the Enviroline Corrosion Monitoring System in Western Canada. Allan brings more than 25 years of experience in business development, management and sales of products and services related to the Oil & Gas and Telecommunications industries, including Neocorr Engineering Ltd., a corrosion consulting/engineering company, Vaela Technologies, Ltd., a drilling report software company, Sprint Canada, Unitel Communications and Network Innovations.

For more information, contact Willson at ewillson@envirolinegroup.com or Bouwers at allan@westerncorrosion.com. The company’s website is at www.envirolinegroup.com.