Bayer MaterialScience LLC recently redesigned its Fantasia® Color and Special Effect Technologies website. The site features extensive coverage of frequently asked questions, access to visuals such as the AURA® color infusion technology video, and a Hot Topics segment where visitors can explore the latest trends and applications available with Fantasia color technologies. Visitors are also invited to submit topics of their own interest within the Hot Topics section. They can then check back later to see answers to their queries. For direct feedback, visitors can easily identify the Fantasia color technologies representative for their geographical area and contact that person directly through the “Get in Touch” action button.

The new site is located at www.bayerfantasia.com.